What is the significance of google apps to googles success

Small businesses are the backbone of the U. They combined search capabilities with proximity and Geo-location targeting to create custom, local results for users. Local search opened up the competitive playing field for all businesses, as they were able to be found for their products or services based on how far away they were from the user.

Google provided users with better results based on both search intent and Geo-proximity of where the search actually took place. These custom results have led Google to become the go-to medium for local searches.

Once accomplishing this, Google took it a step further by marrying local search results with the Google Maps platform. This allowed users to navigate and explore local businesses with their smartphones.

With this, Google was and still is able to help users navigate their way to any location. As always, the end goal is to create better search results. While this might work in the short term, Google almost always catches on and penalizes websites that proactively use black-hat techniques.

YouTube, which is owned by Google, is another major medium where users can search for videos. Similar to television, online videos have more sensory impact on users. Video allows users to see and hear, but, unlike television, online videos are more accessible and interactive.

As technology such as WiFi, cameras, and mobile devices continue to advance, the ability to upload, download, and watch videos will increase.

As this trend grows, having a search engine that can accurately find and produce what users are searching for amongst the masses of video files will become a necessity. This is something that YouTube has excelled at.

The Google Images search engine was created due to the overwhelming number of users searching for Jennifer Lopez wearing a Versace dress back in You can read more about that here. Using complex algorithms, Google is able to find, interpret, and assign images based on search queries.

With Google being the dominant search engine, catering to billions of users each day, it only makes sense that businesses use this platform to reach their target audiences.

Never before has there been an opportunity to market so specifically or globally to an audience who you can track and understand. The Internet is constantly growing as more and more people and businesses create websites. Google has simplified the web by creating an outstanding search engine that people trust.

As a business, there are a few things you should take advantage of, even if you are not a marketer. Rand Fishkin of SparkToro presented findings showing where web users search the most. The data is staggering as you see just how dominant Google and its affiliates are.

Just because you have a website for your business, does not mean users will be able to find your website. Google has outlined details on what makes a quality website and how websites should be structured. Following these guidelines helps Google to better understand your business information and rank it in the SERPs.

You can view the Google quality guidelines here. Need Your Business to Rank Higher? There are masses of content online addressing SEO and how to rank better on Google. We have even written our fair share on SEO tips such as:. Every business should apply SEO best practices to their website. This is an investment that will help Google navigate better quality traffic to your business. Google allows businesses to advertise on their search engine.

However, not everyone has a marketing team to help implement SEO best practices. And while SEO can be timely, it does not create instant results. This is where Google Ads can come into play. These ads use keywords similar to SEO that attract potential users to related ads and guide them to your business page. While it may be costly if you are not targeting based on user intent, this method does quickly help generate traffic to your site.

Google Analytics is a free resource provided by Google that allows you to view data about the visitors that come to your website.

It is a great tool for understanding areas of your site that attract users. Armed with this information, you can create better content and optimize your site so that it can rank better.

While Google Analytics can be overwhelming, there are free resources to help you become better acquainted with the program. Some of our favorites include:. This has given small businesses a chance to rank better because of location-based searches.

As a small business, you now can rank higher than national companies that have more links and content. Local search provides a huge opportunity that every business should take advantage of.

Google offers free resources to help local businesses rank better based on their location. For e. One of the tools provided is Google My Business.

Businesses can simply add their information to help Google direct more relevant traffic to their sites.

It can also assist users who are looking for your physical address. It allows you to view health problems or issues that Google sees with your website. We suggest also using Google Search Console, which will allow you to see health problems or issues that Google sees with your website. Google is a great platform, but even they realize that they are not able to crawl the whole web. By understanding what is important to Google and applying those best practices, you can help your business rank better.

Knowing that Google cares about delivering the most relevant content on the web to its users, businesses can optimize their websites based on the client they wish to attract. This chart below from SparkToro shows how much market share Google has. It is evident that if businesses want to reach their audience, they need to use Google because that is where the audience is.

Google also received a Statement of Auditing SAS 70 certification , which requires a close examination of the company's internal security controls. Such certification has been seen as an important step for SaaS companies showing customers they're in line with compliance standards, especially Sarbanes-Oxley, Edwards says.

While Google officials like Girouard are bullish on the business value of their online applications, analysts say the company's high profile among consumers makes it more difficult to win over IT departments than other SaaS companies have faced in the past.

Nuclues Research's Wettemann says that people wonder if their enterprise data could somehow come up on a search by a regular consumer using the Google search bar.

To help win the enterprise hearts and minds, Google has tapped into the expertise of one company who has shown that SaaS is just as safe as on premise software: Salesforce. Back in April, Google and Salesforce. The deal has opened up new sales channel for Google Apps to be sold to businesses. Google Apps has largely been designed based on Google's overall philosophy that the Web should be open to consumers and businesses to use as a platform for creating new applications.

The advantage to this strategy is that it helps Google add features to Google Apps that its developer and engineering teams, which focus on core functions of the software, might not otherwise have time to create. An example of this occurred recently with Google Spreadsheets. Sheth and his Google Apps project team focus primarily on what he calls the 80 percent use case — meaning, he wants to build the application so that for 80 percent of users at a company, it has all the features they would need.

So when people complained the Spreadsheets didn't have a pivot table capability, he let the openness of the Google Apps platform do its work. It used Google Gadgets , which allows people to build or place applications on top of Google Spreadsheets. By tapping the abilities of third-party developers, analysts say Google can keep the product innovative and less static. According to the Yankee Group analyst Edwards, Google's ability to build a developer community could help them like it did for Microsoft years ago in creating an ecosystem of developers around Windows.

Last week, Google held a conference in San Francisco and outlined its plans for investing in third-party developers. Part of this picture also includes, for Google, the fact that Google Apps makes no presumption that it is your only enterprise vendor, says Sheth.

They have built tight integration with existing e-mail and calendaring systems such as Outlook and Exchange and will continue to hook into more systems moving forward. Here are the latest Insider stories. More Insider Sign Out. After the printing press, the first major democratization of access to information had been driven a century ago by steel baron Andrew Carnegie.

Google indexed the internet extraordinarily well without human intervention, unlike previously curated outlets such as Yahoo! Google enabled free searches of words or terms, making all manner of information instantly retrievable even if you did not know where it was housed. With Google, you could find any needle in any haystack at any time. Unlocking that data has indeed been a great equalizer: any individual can arm him or herself with relevant information before seeing a doctor or applying for government assistance, housing or a job.

Soon, Google could trivially retrieve any piece of data on the World Wide Web. Crucially, Google started indexing information that was previously offline, such as far-flung archives imagine a very old text in a tower in Salamanca to make that knowledge searchable. Then, of course, Google cars began cruising and mapping our streets. That paired with GPS granted us all a new superpower -- being able to find our way in almost any small town or big city in the world.

Now Google is a global archive storing our history as it is made. It is as though a virtual world is being created right alongside our real world, a simulation of reality that grows more robust by the day. Because of Google, the creation and storage of information itself has expanded exponentially as people and scholars have access to information that enables them to make new discoveries. All this has sped the pace of discovery. Of course, there have been casualties.

Google has changed the business of newspapers forever and virtually single-handedly run most publishers of maps out of business. Sometimes I worry that technology companies have become almost too good at this, building upon and applying these lessons to other ways of collectively sucking us into our devices more and more.